那些让文案绝望的文案
- 自序
- 作者简介
- 《一个广告文案的自白》系列
- §如果你想做个文案……
- §“高端大气”与猪饲料
- §文案也是个技术活
- §若梦想照进现实……
- §文案是什么？
- §文案是聊出来的
- §“大便体”与“牛×体”
- 小马宋文案扯淡录
- §世界上的好文案都是相通的——关于文案的细节性陈述
- §危机公关应该做的事
- §抓不住根本法则，学再多玩法也是白费
- §从锅炉工到创意总监
- §医者不自医——为什么广告公司不会为自己做广告？
- §听了那么多道理，依然做不好营销？
- §名字取得好，公司上市早
- §怎么识别不靠谱的社会化营销公司？
- 从甲壳虫说开去……
- §Do you think the Volkswagen is homely?
- §你觉得VW不够好看？
- §A Volkswagen can go forward
- §一辆VW
- §After a few years, it starts to look beautiful.
- §再过几年，它就开始好看了
- §Ugly is only skin-deep.
- §车不可貌相
- §Made in U.S.A.
- §美国制造
- §Do you earn too much to afford one?
- §某些人收入太高，而VW格调过低？
- §Live below your means.
- §量入为出
- §Introducing two of the most radical changes in Volkswagen history. Can you spot them?
- §VW历史上两大重要改进, 你注意到了吗？
- §Why is our nose so stubby?
- §为什么VW的车鼻是秃的？
- §One of the nice things about owning it is selling it.
- §拥有它的乐趣之一，就是可以日后卖掉
- §Has the Volkswagen fad died out?
- §VW流行风潮过去了吗？
- §Who in the world seals the bottom? Volkswagen.
- §世上谁会把车盘底密封？VW
- §Why are the wheels crooked?
- §为何轮子有点歪？
- §Will we ever kill the bug?
- §我们会干掉这只甲壳虫吗？
- §Even the bottom of a Volkswagen looks funny.
- §即便车底看来也有点意思
- §Some of the most unusual things about a Volkswagen are things you dont usually see.
- §VW不凡之处，通常不易窥见
- §The inside is finished like the outside.
- §表里如一
- §Can you name this car?
- §你猜到这部车的名字了吗？
- §Need a part?
- §需要汽车配件了？
- §Its a little too much car for the money.
- §这车太超值了
- §Repair‘em? I’ve got enough parts to buildem!
- §修什么？有这些配件，我完全可以重装一辆！
- §A Volkswagen, obviously.
- §是辆VW，毫无疑问
- §The experimental X-93 Volkswagen.
- §VWX-93型车，在试验中
- §The best kept secret in Washington, D.C.
- §华盛顿特区的惊人内幕
- §Presenting the 84 mpg Volkswagen.
- §每加仑跑84英里的VW
- §What if you only need part of a Volkswagen?
- §要是你只想要一个VW零部件？
- §No point showing the 62 Volkswagen. It still looks the same.
- §1962年的VW也没啥亮点，看起来都一样
- §The only water a Volkswagen needs is the water you wash it with.
- §VW会用到水，但仅仅用来洗车
- §Last one to conk out is a Volkswagen.
- §扛到最后的，一定是VW
- §“A funny thing happened when I decided to expose that phony floating Volkswagen commercial.”
- §“我正想要曝光VW车能浮在水中的虚假广告，有趣的事却发生了。”
- §If Ted Kenney drove a Volkswagen, hed be President today.
- §泰德·肯尼迪当年要是开辆VW，现在的总统就是他了
- §Volkswagens unique construction keeps dampness out.
- §VW独特的设计横扫湿气
- §Save water.
- §节约用水
- §The first car at the bottom of the world.
- §第一部出现在世界尽头的车
- §Every new one comes slightly used.
- §每一部新车都会被开过一段距离
- §Sooner or later, your wife will drive home one of the best reasons for owning a Volkswagen.
- §你的夫人迟早都会自己开车回家
- §You dont have to replace half the car.
- §你没必要更换大半部车
- §Why so many Volkswagens live to be 100,000.
- §为何众多VW车能跑到10万里程？
- §All good things must come to an end.
- §再美好的事物终有结束的一天
- §Every now and then a VW runs into a little trouble at the factory.
- §VW不时会在工厂遇到点麻烦
- §Impossible.
- §不可能
- §Lemon.
- §酸柠檬
- §After 3 years, the car that cost the least cost the most.
- §当初售价最低的车，三年后却售价最高
- §A new VW is cheaper at twice the price.
- §新的VW比这个价贵一倍，但还是划算
- §Its been replaced.
- §这部甲壳虫已被完全替换
- §Thats how many times we inspect a Volkswagen.
- §这就是我们检验VW的次数
- §How to make a ‘54 look like a ’64.
- §如何让1954年的车看起来像1964年的？
- §Think small
- §眼界不用那么高
- §It makes your house look bigger.
- §它让你的房子显得大了
- §It does all the work, but on Saturday night which one goes to the party?
- §它什么都做，但是周末晚上赴宴的是谁？
- §Pick the right day to test drive a VW and youll have the road to yourself.
- §在合适的日子开上VW，你可以成为马路之王
- §We finally came up with a beautiful picture of a Volkswagen.
- §这场景对VW来说，真是美妙
- §They said it couldn‘t be done. It couldn’t.
- §他们说办不到，就是办不到
- §33 years later, he got the bug.
- §三十三年后，他拥有了甲壳虫
- §After 30 Volkswagens, Father Bittman still believes.
- §开过三十部VW,毕门神父更坚定了他的信念
- §“It was the only thing to do after the mule died.”
- §“骡子死了，只能如此。”
- §With 34 wives, even a king has to cut a few corners.
- §即使是国王，养34个老婆也不易
- §Which man would you vote for?
- §你投哪一位？
- §Our car the movie star.
- §大牌驾到
- §Dont laugh.
- §不要笑
- §One hour later, it wont get hungry again.
- §它不会在一小时之后又叫肚子饿
- §Think it over, New York, Chicago, San Francisco.
- §想一想纽约、芝加哥和旧金山的交通现状吧
- §Theres a bit of the beast in every bug.
- §每部甲壳虫都有点兽性
- §It‘s a bird. It’s a plane. Its a Volkswagen?
- §小鸟，飞机，甲壳虫？
- §The $35,000 Volkswagen.
- §价值35,000美元的VW
- §How much longer can we hand you this line?
- §这条曲线还能传承多久？
- §Is the economy trying to tell you something?
- §算账
- §V-V-Volkswagen announces air conditioning.
- §V-V-VW推出车内空调
- §Our image.
- §我们的形象
- §Some shapes are hard to improve on.
- §有些外形很难再改进了
- §Can you still get prime quality for $1.26 a pound?
- §1.26美元1磅的上等货，现在还有吗？
- §How does a little bug survive in the automotive jungle?
- §一部甲壳虫的汽车丛林生存法则
- §If gas pains persist, try Volkswagen.
- §如果油价高烧不退，可以试试VW
